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How Staging Pays...
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Desiring Worth and Worth Desiring
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A fully and professionally staged home plays up a property's best aspects. Creating an environment
where buyers can feel confident about house on an instinctual level requires the abilities of a highly skilled stager.
We take the same four walls of a room and can transform it into a master suite overflowing with grace and charm. We take the
buyer on an experiential journey of what their life might they lived in your particular house, a home unlike any
other they have seen! They will visualize their lives unfolding through the years hosting backyard barbeques, greeting family
and friends at the door for special occasions, and enjoying the milestones of their children’s growing years. Staging
takes the market value of a house and infuses it with heart and soul.
Staging helps people find their
way home!
A Real Estate Agent's Dream
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| Exact Bedroom pictured Above |
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| Color, Lighting, Art, and Accessories by Feature This... |
Real Estate agents need their clientele
to believe that they are being presented the absolute highest quality homes available in their price
range. The truth is, houses that "show" poorly just don't get shown often. A staged home is always presented
with far more enthusiasm. The result is a markedly intense exposure of your property to potential buyers,
enhancing your chances of finding a motivated buyer quickly!
The fact is, houses in the Lafayette area
are on the market an average of
72 days.* The national average is only
10 days!
When a house doesn't sell quickly, and you are in need of a sale to get on with your life, your real
estate agent may suggest you reduce your asking price, usually at least 5%, sometimes much more. That means your
$200,000 house is going to take at least a $10,000 dive on its first reduction. That
is a pretty significant bite!
There is another pivotal factor some sellers
don't consider when relying on a reduced-price strategy to sell their property.
The message a price-reduction suggests to potential buyers is that "This seller is desperate for
a sale!" The natural, human response is to take advantage of desperation and try to knock more off
the price by placing an offer below even your reduced price. Another bite!
"Feature
This..." Has a Plan
to Help Keep your Equity Secure,
AND WE KNOW HOW TO USE IT!
Fully and professionally staging your property is your best strategy
to realize the most equity as quickly as possible. Stage it before you appraise it. Stage it before your Realtor® shows
it to the first potential buyer.. Staging is most effectively utilized when your property has the most exposure
to both buyers and the real estate community...the first 10 days it is listed.
Staging it after
that first price reduction is what typically happens, when sellers are scratching their heads trying to figure out why their
house isn't being shown, what is turning off buyers, or why the offers that they are getting are so low. Staging
at this juncture, while better late than never, is a lot like showing up to the prom, checking out what
everyone else is wearing, and then deciding to go back and put on your prom dress.
Everyone knows exactly
what to do to prepare a car for sale. You fix the broken stuff, wash it, wax it, hang a little pine tree from the rear
view mirror, then you place your ad asking for a few grand. When it comes time to sell what is likely your major asset worth
hundreds of thousands of dollars, don't just stick a "HOUSE FOR SALE" sign in the yard. Call us and let
us help you prepare your property for sale!
the
bottom line:
Real Estate Staging is a sound and proven strategy
to realize the most of your property's equity in the shortest period of time. It is not some new-fangled
Hollywood T.V. tactic. It is used in virtually every major market in the United States to realize as much equity
as possible as quickly as possible. And it costs a lot less than your first price reduction will!
*According to the MLS, February 13th, 2008 |
